Privacy policy

Last updated: 13/06/2026

This Privacy Policy explains how ADAPTOGENIC APOTHECARY LIMITED collects, uses, stores and protects your personal information when you visit or make a purchase from https://adaptogenicapothecary.com.

ADAPTOGENIC APOTHECARY LIMITED is a company registered in England and Wales under company number 14422493, with its registered office at 22 Britannia Road, Poole, Dorset, England, BH14 8BB.

For the purposes of UK data protection law, including the UK GDPR and Data Protection Act 2018, ADAPTOGENIC APOTHECARY LIMITED is the data controller of your personal information.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:

Email: hello@adaptogenicapothecary.com
Postal address: ADAPTOGENIC APOTHECARY LIMITED, 22 Britannia Road, Poole, Dorset, England, BH14 8BB

1. Information we collect

We may collect personal information when you visit our website, place an order, create an account, contact us, sign up to our mailing list, leave a review, or interact with us online.

This may include:

  • Your name
  • Billing and delivery address
  • Email address
  • Phone number
  • Order details
  • Payment information
  • Account login details, where applicable
  • Communication history with us
  • Product preferences and purchase history
  • Reviews, feedback or survey responses
  • Marketing preferences
  • Technical information such as IP address, browser type, device type, operating system, pages visited, referral source and website usage data

Payment information is processed securely by our payment providers. We do not store your full card details on our own systems.

2. How we collect your information

We collect information directly from you when you:

  • Place an order
  • Create an account
  • Subscribe to emails or SMS updates
  • Contact us
  • Submit a form
  • Leave a review
  • Enter a competition, promotion or survey
  • Browse or use our website

We may also collect information automatically through cookies and similar technologies when you use our website.

3. How we use your information

We use your personal information to:

  • Process and fulfil your orders
  • Take payment and prevent fraud
  • Deliver products to you
  • Provide customer support
  • Manage returns, refunds and exchanges
  • Send order confirmations and service updates
  • Respond to enquiries
  • Manage your account
  • Send marketing communications where you have consented or where otherwise permitted by law
  • Personalise your shopping experience
  • Improve our website, products and services
  • Analyse website performance and customer behaviour
  • Comply with legal, tax and accounting obligations
  • Protect our business, website and customers from fraud, misuse or security issues

4. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on the following lawful bases:

Contract: where we need to process your information to fulfil an order or provide services you have requested.

Legal obligation: where we need to comply with laws, accounting rules, tax requirements or other legal duties.

Legitimate interests: where we use your information to operate and improve our business, prevent fraud, respond to enquiries, understand customer behaviour, and provide a better shopping experience, provided your rights do not override those interests.

Consent: where you have given us permission, such as for certain types of marketing or non-essential cookies.

You can withdraw your consent at any time where we rely on consent.

5. Marketing communications

If you sign up to receive marketing emails or SMS messages, we may send you updates about our products, offers, news and promotions.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at hello@adaptogenicapothecary.com.

We will not sell your personal information to third parties.

6. Cookies and similar technologies

Our website uses cookies and similar technologies to help the site function, improve your experience, analyse traffic, and support marketing activity.

Cookies may be used to:

  • Keep items in your basket
  • Remember your preferences
  • Enable secure checkout
  • Understand how visitors use our website
  • Measure advertising performance
  • Personalise content or ads

Some cookies are essential for the website to work. Others, such as analytics or advertising cookies, may require your consent.

You can manage cookie preferences through our cookie banner, where available, or through your browser settings.

7. Shopify and third-party service providers

Our store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to sell products to you. Shopify may process personal information on our behalf and may also process certain information in accordance with its own privacy notices. Shopify provides tools for merchants to respond to valid customer data access and deletion requests.

We may also share your information with trusted third-party service providers who help us operate our business, such as:

  • Payment processors
  • Delivery and fulfilment providers
  • Email marketing platforms
  • SMS marketing providers
  • Review platforms
  • Analytics providers
  • Advertising platforms
  • Customer support tools
  • Professional advisers, such as accountants or legal advisers
  • Fraud prevention and security providers

These providers may only use your information as necessary to provide services to us, unless they act as independent controllers under their own privacy policies.

8. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure it is protected in accordance with applicable data protection law. This may include using approved contractual safeguards or relying on adequacy regulations where available.

9. How long we keep your information

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy.

For example:

  • Order and transaction records may be kept for accounting, tax and legal purposes
  • Customer service correspondence may be kept to help resolve issues and maintain accurate records
  • Marketing information may be kept until you unsubscribe or withdraw consent
  • Website analytics data may be kept for a limited period to help us improve our site

When information is no longer needed, we will delete it or anonymise it where appropriate.

10. Your rights

Under UK data protection law, you may have the right to:

  • Access the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your personal information
  • Ask us to restrict how we use your information
  • Object to certain uses of your information
  • Ask for a copy of your information in a portable format
  • Withdraw consent where we rely on consent
  • Complain to the Information Commissioner’s Office

To exercise your rights, please contact us at hello@adaptogenicapothecary.com.

We may need to verify your identity before responding to certain requests.

You also have the right to complain to the UK Information Commissioner’s Office. More information is available from the ICO at ico.org.uk.

11. Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website, platform or method of transmission over the internet is completely secure. You are responsible for keeping your account login details confidential.

12. Children’s privacy

Our website and products are not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

13. Health-related information

Our products are supplements and wellness products. If you contact us with information about your health, lifestyle, symptoms, medication, allergies or wellbeing, we will use that information only to respond to your enquiry and provide customer support.

We do not provide medical advice. You should speak to a qualified healthcare professional before using supplements, especially if you are pregnant, breastfeeding, taking medication, have a medical condition, or are unsure whether a product is suitable for you.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.